{"id":2556,"date":"2019-05-30T09:28:09","date_gmt":"2019-05-30T09:28:09","guid":{"rendered":"https:\/\/casparij.com\/?p=2556"},"modified":"2024-10-16T07:21:00","modified_gmt":"2024-10-16T07:21:00","slug":"new-name-focus-on-culture-branding-and-strategy","status":"publish","type":"post","link":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","title":{"rendered":"New name &#8211; focus on culture, branding and strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2556\" class=\"elementor elementor-2556 elementor-1940\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89cae8 e-con-full e-flex e-con e-parent\" data-id=\"d89cae8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-577dd6e e-con-full e-flex e-con e-child\" data-id=\"577dd6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d70266f e-con-full e-flex e-con e-child\" data-id=\"d70266f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2df24c4 e-con-full e-flex e-con e-child\" data-id=\"2df24c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-943c9d2 elementor-widget elementor-widget-post-info\" data-id=\"943c9d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e23b4c7 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMichael Casparij\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fd9b731 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 30, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b1e9c1 e-con-full e-flex e-con e-child\" data-id=\"2b1e9c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e006e5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4e006e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New name &#8211; focus on culture, branding and strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b24b8c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0b24b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1480\" height=\"1480\" src=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\" class=\"attachment-full size-full wp-image-715\" alt=\"\" srcset=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp 1480w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2-960x960.webp 960w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2-640x640.webp 640w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2-768x768.webp 768w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2-700x700.webp 700w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276f48d e-con-full e-flex e-con e-child\" data-id=\"276f48d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da257df elementor-widget elementor-widget-heading\" data-id=\"da257df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Time flies when you're having fun, as the saying goes.\nI recognize it, because on May 1st it's exactly 6 years since I jumped into my self-employed career, and what a journey it has been.\nLike a ride in the Demon in Tivoli, it has gone up and down.\nAt times insanely fast and other times completely at a standstill.\nIt's been educational and I'm so grateful and happy for all the exciting companies and people I've met along the way.\nI've worked with many industries and personalities that in many cases have also become friendships.       <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b682fe5 elementor-widget elementor-widget-text-editor\" data-id=\"b682fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"viewer-1ntj7\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">After 6 years under the name Marketing Innovation, it&#8217;s time for a new name and an updated business profile.<br \/>\nWith a holistic approach to people and business, I am passionate about helping leaders and companies grow and succeed in challenging times.<br \/>\nNothing less.<br \/>\nAnd when I look back on the many projects I&#8217;ve been a part of, I&#8217;m proud of many of the results we&#8217;ve achieved together:     <\/span><\/p>\n<p id=\"viewer-385rn\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">&#8211; Launching new products in new markets<\/span><\/p>\n<p id=\"viewer-clmtg\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">&#8211; Developing leaders&#8217; capabilities in relation to their own leadership and creating well-being in organizations<\/span><\/p>\n<p id=\"viewer-cp50o\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">&#8211; Inspire business owners to think outside the box and see new commercial opportunities in their existing market and product portfolio &#8211; resulting in strong growth<\/span><\/p>\n<p id=\"viewer-dujc\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">&#8211; Guide companies to stronger market positions and closer customer relationships<\/span><\/p>\n<p id=\"viewer-1os6f\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">&#8211; Increased well-being in organizations and a greater sense of community, where moving in the same direction and pulling together suddenly becomes second nature.<\/span><\/p>\n<p id=\"viewer-fu7ds\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Through all these projects in sales, marketing, leadership and business development, I have experienced how focus on people and culture have been the key drivers in creating a winning organization in challenging times.  <\/span><\/p>\n<p id=\"viewer-6tp5d\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Based on these experiences &#8211; combined with a deep understanding of communication and people &#8211; I have come to realize that what I can do is help leaders and organizations achieve unique results &#8211; for themselves and their organization.  <\/span><\/p>\n<p id=\"viewer-cpr25\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">It&#8217;s my passion and the core of my new company name CASPARIJ.<\/span><\/p>\n<p id=\"viewer-f3nu2\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">We are in a time where market development and competition place great demands on development and adaptation for both people and organizations.<br \/>\nAn agile and human-centered culture is a necessity.   <\/span><\/p>\n<p id=\"viewer-80lpk\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">I believe &#8211; and can see through my work &#8211; that in companies where leaders and employees are aware of their purpose, who they are and what they stand for, synergy, energy and unique results flourish.<\/span><\/p>\n<div data-hook=\"rcv-block18\"> <\/div>\n<p id=\"viewer-3vaja\" class=\"mm8Nw _1j-51 WkT0MK _1FoOD _3M0Fe T3Ond1 WkT0MK public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">I&#8217;m glad that you&#8217;re on this journey.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330dd5a e-con-full e-flex e-con e-child\" data-id=\"330dd5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e857dc e-con-full e-flex e-con e-child\" data-id=\"0e857dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77dd7d8 elementor-widget elementor-widget-heading\" data-id=\"77dd7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this post:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc6cd2 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"0fc6cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86a8405 e-con-full e-flex e-con e-child\" data-id=\"86a8405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac066c6 e-con-full e-flex e-con e-child\" data-id=\"ac066c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60dfe84 elementor-widget elementor-widget-heading\" data-id=\"60dfe84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Latest posts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a360a3 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"6a360a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2544 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-da\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/casparij.com\/en\/we-need-to-put-talent-insights-on-the-school-curriculum\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web-960x540.jpg\" class=\"attachment-medium size-medium wp-image-1528\" alt=\"\" srcset=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web-960x540.jpg 960w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web-1920x1080.jpg 1920w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web-768x432.jpg 768w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web-1536x864.jpg 1536w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/06\/Fotograf-Vicki-Maddison-8504_web.jpg 2000w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uncategorized @da<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/casparij.com\/en\/we-need-to-put-talent-insights-on-the-school-curriculum\/\" >\n\t\t\t\tWe need to put talent insights on the school curriculum\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>We need talent insights on the school timetable \ud83e\udde0 &#8211; and at Birker\u00f8d Gymnasium they are leading the way! Last week, I had the great<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 12, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2540 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized-da\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/casparij.com\/en\/10-years-of-self-employment-what-a-journey-and-milestone-to-reach\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1-960x540.jpg\" class=\"attachment-medium size-medium wp-image-1345\" alt=\"\" srcset=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1-960x540.jpg 960w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1-1920x1079.jpg 1920w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1-768x432.jpg 768w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1-1536x863.jpg 1536w, https:\/\/casparij.com\/wp-content\/uploads\/2023\/05\/Michael-Casparij_1.jpg 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uncategorized @da<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/casparij.com\/en\/10-years-of-self-employment-what-a-journey-and-milestone-to-reach\/\" >\n\t\t\t\t10 years of self-employment &#8211; what a journey and milestone to reach\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>10 years of self-employment &#8211; what a journey and milestone to reach<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 1, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"12\" data-next-page=\"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/posts\/2556\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Time flies when you&#8217;re having fun, as the saying goes. I recognize it, because on May 1st it&#8217;s exactly 6 years since I jumped into my self-employed career, and what a journey it has been. Like a ride in the Demon in Tivoli, it has gone up and down. At times insanely fast and other [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New name - focus on culture, branding and strategy<\/title>\n<meta name=\"description\" content=\"Time flies when you&#039;re having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New name - focus on culture, branding and strategy\" \/>\n<meta property=\"og:description\" content=\"Time flies when you&#039;re having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Casparij\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-30T09:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T07:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"1480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Michael Casparij\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Casparij\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/\"},\"author\":{\"name\":\"Michael Casparij\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#\\\/schema\\\/person\\\/07a36e875342660391a462c8ffd65b88\"},\"headline\":\"New name &#8211; focus on culture, branding and strategy\",\"datePublished\":\"2019-05-30T09:28:09+00:00\",\"dateModified\":\"2024-10-16T07:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\",\"articleSection\":[\"Uncategorized @da\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/\",\"url\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/\",\"name\":\"New name - focus on culture, branding and strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\",\"datePublished\":\"2019-05-30T09:28:09+00:00\",\"dateModified\":\"2024-10-16T07:21:00+00:00\",\"description\":\"Time flies when you're having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\",\"contentUrl\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp\",\"width\":1480,\"height\":1480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/new-name-focus-on-culture-branding-and-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/casparij.com\\\/en\\\/your-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New name &#8211; focus on culture, branding and strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/casparij.com\\\/en\\\/\",\"name\":\"Casparij\",\"description\":\"B\u00e6redygtig trivsel og v\u00e6kst\",\"publisher\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/casparij.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#organization\",\"name\":\"Casparij\",\"url\":\"https:\\\/\\\/casparij.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Casparij_logo.svg\",\"contentUrl\":\"https:\\\/\\\/casparij.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Casparij_logo.svg\",\"width\":238,\"height\":261,\"caption\":\"Casparij\"},\"image\":{\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/casparij.com\\\/en\\\/#\\\/schema\\\/person\\\/07a36e875342660391a462c8ffd65b88\",\"name\":\"Michael Casparij\",\"url\":\"https:\\\/\\\/casparij.com\\\/en\\\/author\\\/michaelcasparij\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New name - focus on culture, branding and strategy","description":"Time flies when you're having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","og_locale":"en_US","og_type":"article","og_title":"New name - focus on culture, branding and strategy","og_description":"Time flies when you're having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...","og_url":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","og_site_name":"Casparij","article_published_time":"2019-05-30T09:28:09+00:00","article_modified_time":"2024-10-16T07:21:00+00:00","og_image":[{"width":1480,"height":1480,"url":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp","type":"image\/webp"}],"author":"Michael Casparij","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Casparij","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#article","isPartOf":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/"},"author":{"name":"Michael Casparij","@id":"https:\/\/casparij.com\/en\/#\/schema\/person\/07a36e875342660391a462c8ffd65b88"},"headline":"New name &#8211; focus on culture, branding and strategy","datePublished":"2019-05-30T09:28:09+00:00","dateModified":"2024-10-16T07:21:00+00:00","mainEntityOfPage":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/"},"wordCount":415,"publisher":{"@id":"https:\/\/casparij.com\/en\/#organization"},"image":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp","articleSection":["Uncategorized @da"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","url":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","name":"New name - focus on culture, branding and strategy","isPartOf":{"@id":"https:\/\/casparij.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#primaryimage"},"image":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp","datePublished":"2019-05-30T09:28:09+00:00","dateModified":"2024-10-16T07:21:00+00:00","description":"Time flies when you're having fun, as the saying goes. I recognize it, because on May 1st it will be exactly 6 years since I...","breadcrumb":{"@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#primaryimage","url":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp","contentUrl":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/50c948_1b40408586a44f13bf0444ae08d5fd8d_mv2_d_4167_4168_s_4_2.webp","width":1480,"height":1480},{"@type":"BreadcrumbList","@id":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/casparij.com\/en\/your-home\/"},{"@type":"ListItem","position":2,"name":"New name &#8211; focus on culture, branding and strategy"}]},{"@type":"WebSite","@id":"https:\/\/casparij.com\/en\/#website","url":"https:\/\/casparij.com\/en\/","name":"Casparij","description":"B\u00e6redygtig trivsel og v\u00e6kst","publisher":{"@id":"https:\/\/casparij.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/casparij.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/casparij.com\/en\/#organization","name":"Casparij","url":"https:\/\/casparij.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/casparij.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/Casparij_logo.svg","contentUrl":"https:\/\/casparij.com\/wp-content\/uploads\/2023\/04\/Casparij_logo.svg","width":238,"height":261,"caption":"Casparij"},"image":{"@id":"https:\/\/casparij.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/casparij.com\/en\/#\/schema\/person\/07a36e875342660391a462c8ffd65b88","name":"Michael Casparij","url":"https:\/\/casparij.com\/en\/author\/michaelcasparij\/"}]}},"_links":{"self":[{"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/posts\/2556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/comments?post=2556"}],"version-history":[{"count":1,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/posts\/2556\/revisions"}],"predecessor-version":[{"id":2558,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/posts\/2556\/revisions\/2558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/media?parent=2556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/categories?post=2556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casparij.com\/en\/wp-json\/wp\/v2\/tags?post=2556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}