{"id":2556,"date":"2019-05-30T09:28:09","date_gmt":"2019-05-30T09:28:09","guid":{"rendered":"https:\/\/casparij.com\/?p=2556"},"modified":"2024-10-16T07:21:00","modified_gmt":"2024-10-16T07:21:00","slug":"new-name-focus-on-culture-branding-and-strategy","status":"publish","type":"post","link":"https:\/\/casparij.com\/en\/new-name-focus-on-culture-branding-and-strategy\/","title":{"rendered":"New name &#8211; focus on culture, branding and strategy"},"content":{"rendered":"<h4>Time flies when you&#8217;re having fun, as the saying goes.<br \/>\nI recognize it, because on May 1st it&#8217;s exactly 6 years since I jumped into my self-employed career, and what a journey it has been.<br \/>\nLike a ride in the Demon in Tivoli, it has gone up and down.<br \/>\nAt times insanely fast and other times completely at a standstill.<br \/>\nIt&#8217;s been educational and I&#8217;m so grateful and happy for all the exciting companies and people I&#8217;ve met along the way.<br \/>\nI&#8217;ve worked with many industries and personalities that in many cases have also become friendships.       <\/h4>\n<p id=\"viewer-1ntj7\">After 6 years under the name Marketing Innovation, it&#8217;s time for a new name and an updated business profile.<br \/>\nWith a holistic approach to people and business, I am passionate about helping leaders and companies grow and succeed in challenging times.<br \/>\nNothing less.<br \/>\nAnd when I look back on the many projects I&#8217;ve been a part of, I&#8217;m proud of many of the results we&#8217;ve achieved together:     <\/p>\n<p id=\"viewer-385rn\">&#8211; Launching new products in new markets<\/p>\n<p id=\"viewer-clmtg\">&#8211; Developing leaders&#8217; capabilities in relation to their own leadership and creating well-being in organizations<\/p>\n<p id=\"viewer-cp50o\">&#8211; Inspire business owners to think outside the box and see new commercial opportunities in their existing market and product portfolio &#8211; resulting in strong growth<\/p>\n<p id=\"viewer-dujc\">&#8211; Guide companies to stronger market positions and closer customer relationships<\/p>\n<p id=\"viewer-1os6f\">&#8211; Increased well-being in organizations and a greater sense of community, where moving in the same direction and pulling together suddenly becomes second nature.<\/p>\n<p id=\"viewer-fu7ds\">Through all these projects in sales, marketing, leadership and business development, I have experienced how focus on people and culture have been the key drivers in creating a winning organization in challenging times.  <\/p>\n<p id=\"viewer-6tp5d\">Based on these experiences &#8211; combined with a deep understanding of communication and people &#8211; I have come to realize that what I can do is help leaders and organizations achieve unique results &#8211; for themselves and their organization.  <\/p>\n<p id=\"viewer-cpr25\">It&#8217;s my passion and the core of my new company name CASPARIJ.<\/p>\n<p id=\"viewer-f3nu2\">We are in a time where market development and competition place great demands on development and adaptation for both people and organizations.<br \/>\nAn agile and human-centered culture is a necessity.   <\/p>\n<p id=\"viewer-80lpk\">I believe &#8211; and can see through my work &#8211; that in companies where leaders and employees are aware of their purpose, who they are and what they stand for, synergy, energy and unique results flourish.<\/p>\n<p id=\"viewer-3vaja\">I&#8217;m glad that you&#8217;re on this journey.<\/p>\n<h5>Share this post:<\/h5>\n<h4>Latest posts<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Time flies when you&#8217;re having fun, as the saying goes. I recognize it, because on May 1st it&#8217;s exactly 6 years since I jumped into my self-employed career, and what a journey it has been. Like a ride in the Demon in Tivoli, it has gone up and down. At times insanely fast and other [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","page_builder":"","footnotes":""},"categories":[6,16],"tags":[],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi","category-uncategorized-da"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New name - focus on culture, branding and strategy<\/title>\n<meta name=\"description\" content=\"Time flies when you&#039;re having fun, as the saying goes. 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